Local Matters - New Ownership - March 2017
LOCAL MATTERS - CHANGING FACES : Curves
Posted: 9:55am Wednesday 15 Mar, 2017
The levels of energy and motivation are about to increase at Curves gym in Orewa, following a change in ownership.
Recently Sri Lockyer and her husband Marc Nienkemper took over Curves. Both come from a martial arts background; Sri kickboxed competitively in London for eight years.
While Marc, who coaches Muay Thai at Dyamic Martial Arts, will remain in the background taking care of the finances, personal trainer Sri will be in the gym to assist, motivate and encourage clients as they complete their circuits.
The gym also has a system, called Curvessmart, that acts like a “computerised coach”, which Sri says is unique to Curves. This involves using a smart card to keep track of each individual’s workout and goals. Inserting the card into a computer at the end of the session provides highly detailed feedback.
Sri was working at Curves for several months before the opportunity came up to buy the gym. “I jumped at the chance because I already had strong connections with the staff and members,” she says. Staff Diane Corfield and Linda Drum are staying on.
Curves is for women only which, coupled with a relaxed, supportive atmosphere, helps make new members feel comfortable. Currently the youngest member is 16 and the oldest is 86. Sri says there is a very big social element that attracts people to the gym, over and above the desire to improve strength and lose weight.
The hydraulic machines on the circuit are designed so that people with injuries or other physical limitations always have options. One of the couple’s priorities is to upgrade to Curves’ latest equipment as well as refurbishing.
In the meantime, Sri says they are focusing on keeping existing clients happy and attracting new ones. “We want to get a lovely positive vibe going and strengthen the brand that Curves enjoys in Orewa.”